Retailers Are Getting The Point

by Venomous Kate

Confronted with a sluggish economy, unusual weather patterns, and a more thrifty public that’s also suffering from a lack of free time for shopping, clothing retailers are finally catching on.

A growing number of retail chains including Old Navy, Payless ShoeSource, Express, American Eagle Outfitters and Abercrombie & Fitch are trying to increase sales by offering clothes more in sync with the climate, a change from the decades-old policy of stocking winter clothes in July and summer clothes in January.

That means consumers will find more lightweight clothes and sandals through August — not a rehash of spring and summer styles, but new fall products that can be worn now. And in some areas, they won’t find a lot of heavy outerwear until October.

Good! Now maybe they’ll consider an end to the practice putting out their Christmas displays in June.


Comments are closed.


Switch to our mobile site