Two companies, Rockstar and Take2 (the U.S. producer) are coming out with a video game called “Bully.” The concept? The main character fights with school bullies and tries to get accepted by various cliques within his school. Not surprisingly, many parents are outraged and the company does not understand why.

“Hitting girls, little kids, teachers and prefects lands you in serious trouble – you’re busted straight away,” said the spokesman.

The game is set in an American private school

Fighting forms a large part of the title but the developers said it was displayed like a “cartoon or Popeye fight”.

He said: “There’s no blood at all in the game. There’s no physical damage.

“Nobody dies in the game. There are no guns.”

But the main character can use dustbin lids and baseball bats to hit other children in the school.

He said: “Anyone over 15 knows that hitting someone with a baseball bat is going to cause serious head injury and would not copy it just because they saw it in a video game.”

Sure they don’t. It’s just pure coincidence the shooter in last month’s Montreal killings considered Super Columbine Massacre RPG to be one of his favorites.

UPDATE: After watching someone else play the game for him (because, apparently, judges can’t be bothered to play silly games?), Judge Ronald Friedman acknowledges that the game has a considerable amount of violence but cleared it for release.