While gay marriage remains illegal in most states, life just got easier for folks with gay friends who are planning to marry thanks to Hallmark Cards’ new line of greeting cards.
The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark said the move is a response to consumer demand, not any political pressure.
“It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell said.
Regardless of your opinion on gay marriage, with only two states legally recognizing such ceremonies it’s hard to see how Hallmark believes the new line will be relevant to many. So why can’t they just say they saw a need and decided to fill it?
Because, frankly, I’ve been wracking my mind trying to figure out just what to send Ellen deGeneres to congratulate her on her new trophy wife.