A 2007 Harris Interactive Reputation study released today says that America’s most trusted company is Google, the ubiquitous search engine with the name that’s since become a verb (much to Google’s annoyance).
According to people who get paid to study this kind of stuff — which I don’t — that level of trust shows that U.S. consumers look beyond mere name-recognition when deciding whether a company is trustworthy.
“Google is the perfect example showing reputation does not correlate with ad spending,” said Robert Fronk, senior VP-senior consultant, reputation strategy, at Harris Interactive. “The positive perception of how you treat your employees, your corporate-social-responsibility efforts, and your products and services and the amount of media that can generate probably trumps any ad spend they would ever want to make.”
In other Google news:
• Today Google is expected to reveal a new method of tracking user clicks to help advertisers better target their ads to coincide with users’ interests.
• Also announced today, Google’s much-anticipated cell phone will be delayed for at least two quarters due to manufacturer’s difficulties programming in Android, the Google-created software the company hopes will revolutionize the cellular industry.
• Publicly available Google local search data is being used in a trial to define pornography, with an attorney arguing that frequent searches for sexually explicit material demonstrates a community’s obscenity standard.
With 81.85% of 27,000 respondents declaring Google as the most trustworthy company, it seems the real news here is how few people understand the word trustworthy.