New HTML Fights Comment Spam

Tonight, the first real blow against comment spammers was struck as the major search engines and blog software companies teamed together to fight comment spam on blogs. As most of us know from annoying past experiences, comment spammers use blogs to “up” their rankings in the search engines. By leaving numerous link-filled (and irrelevant) comments on blogs, spammer-supported sites gain status in the search results. The more links — and the more victimized blogs — the better. From their perspective, that is.

But not anymore.

Google Inc., Microsoft Corp.’s MSN division, Yahoo Inc. and Six Apart Ltd. announced late Tuesday that they are supporting a tag called “nofollow” to exclude links in blog comments from search-engine crawlers and to prevent spam posts from influencing search rankings. [...]

“From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank Web sites in our search results,” the posting said. “This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks and referrer lists.”

There’s more on Google’s blog about the new link attribute, and a new WordPress “No Follow” plug-in for those of us smart enough to use WP.

UPDATE: After a lot of thought, I’ve elected not to install this plug-in yet. I like that non-spammer commenters’ links get counted in their favor when Google indexes my site… which is pretty darned often, I might add. If that means continuing to delete comments left by spammers until this plug-in is improved — or until WP incorporates code exempting blogs in my links list from the rel=”nofollow” — so be it.


12 Responses to “New HTML Fights Comment Spam”
Comment by jeff
2005-01-19 00:08:05

Gulp. Am moving to MT, which I hear is spammer hell. Razib at Gene Expression uses Haloscan on MT just to keep comment spammers from taking out his server.

 
Comment by Jeremy
2005-01-19 08:52:06

I looked into this plugin, I’m not a fan of this one. (I’ve pretty much stopped all spam from appearing on my WP site, for now) So I DO want linkage tracking on those links that ARE put in my comments.

I’ll pass on this one, but I think I have some plans for this new rel tag… this is good information to have.

 
Trackback by Outside The Beltway
2005-01-19 09:35:13

New Tool to Fight Comment Spam
Search Engines, Bloggers Team to Fight Spam (eWeek)

Google Inc., Microsoft Corp.’s MSN division, Yahoo Inc. and Six Apart Ltd. announced late Tuesday that they are supporting a tag called “nofollow” to exclude links in blog comments from search-…

 
Trackback by Accidental Verbosity
2005-01-19 09:36:05

Spam News
This is fantastic news on the comment spam front.  Make the spam useless for the intended purpose and voila, no more reason to spam comments, for the most part.  I like it.

 
Comment by Josh Cohen
2005-01-19 10:50:41

Or you could do what we did and use forums… sure, they require a valid e-mail address to register, and you have to click a confirmation link in your e-mail, but you can set your forum software so you don’t need to collect any personally-identifiable information.

We haven’t gotten any spam yet. Of course, we also only have 20 registered users, but hey, we’re new.

I also like forums because they’re easier to discuss things in. But that’s just me.

 
Comment by Venomous Kate
2005-01-19 15:39:29

To be honest, I’m not a terribly big fan of forums. I use them on my hosting site for customer service issues, but for blogging I prefer linear comments – and trackbacks – laid out under the pertinent post.

 
Comment by Madame Butterfly
2005-01-19 17:44:53

Kate, you left a comment on my blog with a link, but looking at that page, there are so many discussions about different methods of blocking spam, I wasn’t sure which one in particular you were referring.

So…is it back to the blacklist methodology?

thanks,
MB

 
2005-01-20 14:24:11

Items of Interest #6
In this issue: Vanities, thermostats, and lappy lamentations.

 
Trackback by damnum absque injuria
2005-01-21 11:58:45

Attention Comment Spammers
You can still spam this site if you want, but it won’t do you an ounce of good. Neener.

Thanks: Clint Ecker. Hat tips to Venomous Kate and James Joyner, neither of whom have seen fit to install it themselves.

 
Trackback by Reflexive-Blog
2005-01-21 22:09:15

Imagine the Web without pagerank
Imagine a Web with pagerank, Google created it. Pagerank is the value of a page, in the search results of Google, based on the number of pages doing an hyperlink to the page in question, and on their respective ranks. The more a page is successful, the…

 
Trackback by damnum absque injuria
2005-01-24 00:16:50

Übercontrarian Silliness on Comment Spam
Ben Hammersley (h/t: VK) and Ubernostrum (h/t: LW) offer two mutually inconsistent arguments against using the “new” nofollow tags, both of which lead to the conclusion that widespread use of the nofollow tag will lead to more comment spam rather th…

 
2006-03-08 09:11:12

[...] I have no doubt that eventually, comment spammers will find some way to render nofollow ineffective. Until they do, nofollow is a nobrainer. Unless you specifically intend to allow your commenters to boost their Google rankings or those of other linked sites merely by commenting (as Kate and Lonewacko do), there is no earthly reason not to install the nofollow option. [...]

 

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